Our brains have been literally swamped and reprogrammed over the past ten years. How consumers process information has evolved – has your marketing?
Think about this: ten short years the iPhone was born, Facebook was a small social network, and there was no Snapchat, Instagram or Pinterest. On average, we check our phones 50 times each day — with some studies suggesting it could three times that amount.
As a result, the neural processes that drive how consumers process information has evolved. The humble goldfish now has a longer attention span than humans. The average person’s attention span is now eight seconds – down 33% since 2000 – while the goldfish has a nine second attention span.
What does this mean for marketers? Evolve or die. It’s more than simply migrating more budget to digital - how your consumers think and process information has changed on an evolutionary scale. Your marketing approach, strategy and execution must evolve accordingly.
If you’re ready for more customers rather than marketing platitudes, contact Grey Partners. We specialize in straight-forward answers that guide clients through our ever-evolving marketing landscape to achieve results they can count on today, tomorrow and the next day.
Check out the inspiration for this post here: https://www.axios.com/searching-for-information-nirvana-2248588151.html