TULSA, OK, May 9, 2023, -- Ridgemont Resources is pleased to announce that it has received U.S. General Services Administration (GSA) approval to provide pharmacist placement services for federal government-operated pharmacy facilities nationwide. Since 1998, Ridgemont Resources has been a leading provider of national search and recruitment services for private-sector pharmacy operations seeking talent, pharmacy professionals seeking employment, and is now offering it's expertise to government-operated pharmacy facilities as well. "We're thrilled to be recognized by the GSA as an approved vendor. It is an incredibly important milestone for Ridgemont Resources and rewarding to me on a personal level as we look to expand our services helping federal agencies like the Veterans Administration," said Ridgemont Resources President, Jana Rugg. "Ridgemont Resources is committed to helping government agencies improve their operational performance so they can further promote improved outcomes for those they serve. Securing GSA approval enables us to partner with government agencies at all levels—federal, state, local, and tribal—to deliver industry-leading service solutions to help government entities meet their goals, improve performance, and better serve the public. All without the usual lengthy procurement process." GSA serves as the acquisition and procurement arm of the federal government, helping public agencies at the federal, state, and local levels access products and services from pre-approved vendors without the lengthy procurement process. Through GSA approved providers, federal government agencies can now contract directly with Ridgemont Resources for help filling Hospital, Specialty Pharmacy, Long Term Care Pharmacy, PBM/Mail Order Pharmacy, Pharmaceutical Science, Pharma Manufacturing, Clinical Research, Infusion and Medical Device recruitment needs. About Ridgemont Resources: Ridgemont Resources is a leading national search and recruitment firm dedicated exclusively to the pharmacy profession. Since 1998, we have been committed to finding and securing the best candidates in the United States for our clients in the Hospital, Specialty Pharmacy, Long Term Care Pharmacy, PBM/Mail Order Pharmacy, Pharmaceutical Science, Pharma Manufacturing, Clinical Research, Infusion and Medical Device industries. About Jana Rugg, President, Ridgemont Resources: Ridgemont Resources is a leading national search and recruitment firm dedicated exclusively to the pharmacy profession. Since 1998, we have been committed to finding and securing the best candidates in the United States for our clients in the Hospital, Specialty Pharmacy, Long Term Care Pharmacy, PBM/Mail Order Pharmacy, Pharmaceutical Science, Pharma Manufacturing, Clinical Research, Infusion and Medical Device industries. MEDIA CONTACT:
Jana Rugg, Ridgemont Resources jana@ridgemontresources.com SOURCE: Ridgemont Resources RELATED LINKS: https://www.ridgemontresources.com
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If your website is not SEO friendly, you are missing out on significant traffic, leads, and revenue for your business. Think about it, what good is a website that's essentially hidden from your customers? In this article, we'll take a closer look at what it means to have an SEO-friendly website and provide you with tips on how to optimize your website for search engines. First, understand that SEO is a process rather than a destination. It must be continually refined and updated. Search Engine Optimization (SEO) refers to the process of optimizing your website's content, structure, and links to increase your rankings on search engine results pages (SERPs). Essentially, the higher your website ranks, the more likely people are to see it when they search for relevant keywords in Google or other search engines. This can lead to more traffic, increased brand visibility, and ultimately, more conversions. There are three core SEO elements: on-page, technical and off-page. On-page refers to the content that makes up your website - both (1) what people see and read to learn about your business so they can take action and buy, and (2) what search engines read to learn about your business so that they can return relevant results to people searching. One of the main components of SEO is keyword research. This involves identifying the search terms that potential customers are using to find businesses like yours. There are various tools available for keyword research, including Google AdWords Keyword Planner, Moz Keyword Explorer, and SEMrush. Once you've identified your keywords, you'll want to incorporate them into your website's content, meta descriptions, and other on-page elements. Technical SEO plays an important role in your website's rankings. This involves optimizing your website's structure and code to make it easier for search engines to crawl and index your content. Factors such as site speed, mobile friendliness, and structured data can all impact your rankings. Working with a professional web developer or SEO agency can help you ensure that your website is optimized from a technical standpoint. Off-Page SEO refers to everything you do outside your website to improve your ranking on search engine results pages, such as link building, social media marketing, and guest blogging. Off-page SEO is an essential part of optimizing your website. Without a good off-page SEO strategy, your website may struggle to rank well on search engine results pages. Remember, Off-page SEO is not a one-time thing; it’s an ongoing process that requires continuous effort. If you want your website to rank well, you need to build quality links, engage with your audience on social media, guest post on other websites, submit your website to web directories, and save your website pages on social bookmarking websites.This involves posting content on third party sites and getting other websites to link back to your website, which signals to search engines that your content is valuable and authoritative. You can build links through guest posting, outreach campaigns, and other methods. It's important to note that not all links are created equal, and quality over quantity is key. Getting a few high-quality links from authoritative websites can be much more beneficial than getting numerous low-quality links. When done well, these three components contribute to build search engines understanding of your EXPERTISE, AUTHORITY and TRUSTWORTHINESS. In search vernacular this is referred to as E-A-T which is the fuel that drives search engine effectiveness and your websites ability to generate high seach engine results page rankings. But what exactly is E-A-T, and how does it impact your website's visibility? E-A-T is a concept that emerged from Google's Quality Rater Guidelines, which are used to train human evaluators on how to assess the quality of search results. Expertise refers to the knowledge and skills of the content creator, authority relates to the creator's credibility, and trustworthiness is about the overall credibility of the website. Why E-A-T is Important When search engines crawl your website and finds high-quality pages with excellent E-A-T, it views your content as trustworthy and authoritative. As a result, your pages are more likely to rank higher in search results than pages with lower E-A-T. Poor E-A-T, on the other hand, can result in lower search engine rankings and less visibility for your brand. E-A-T is tough to quantify. Search engines do not provide a guide to building E-A-T ranking factors but, we know that there are a few factors that drive E-A-T. Some of these factors include the quality of your content, the expertise and credibility of the author, the reputation of your website, and the quality of your website's user experience. Effective SEO generates strong E-A-T by feeding search engines high-quality content that's informative and helpful to your target audience, ensuring that you're publishing content that's written by experts in your industry, establishing your brand as a credible authority in your niche delivering top-nothc user experiences with intuitive navigation, fast loading speeds, and a mobile-friendly design. So how do business owners move forward?
Having an SEO-friendly website is essential if you want to establish your brand and grow your business online. By following the tips outlined in this article, you can optimize your website for search engines and improve your visibility on SERPs. Remember, SEO is a long-term process, and it requires consistent effort and attention. Stay dedicated to these efforts, and you'll see positive results over time.
The more you understand SEO the more likely it is that you'll seek professional SEO help. Here are 12 questions to ask before hiring an SEO provider. Learn what you need to know to successfully manage key stakeholder expectations through Google Analytics 4. 7-minute read. Managing stakeholder expectations is what sets people apart. Yes, the most important part is getting the work done, but the way you manage stakeholder expectations will directly impact your success, your reputation and your business relationships. In this article, we'll examine 11 expectations you should consider setting as you take on the task of migrating from UA to GA4:
Hopefully this will help you and your business reduce your stress and successfully manage analytics migration for you and your stakeholders. Switching to GA4 isn't a question of when but how, and quickly. Universal Analytics will stop processing data on July 1st, 2023 for all standard properties and on July 1st 2024 for 360 properties. How will you set key stakeholder expectations and what will it take to make the switch? Switching to GA4 isn't a question of when but how, and quickly. Universal Analytics will stop processing data on July 1st, 2023 for all standard properties and on July 1st 2024 for 360 properties. How will you set key stakeholder expectations and what will it take to make the switch? For those of you that are late to the GA4 migration game, setting key stakeholder expectations should be your prime directive. It's you opportunity to start fresh and deliver improved insights from a flexible resource that better understands, relates and reports user interactions. First, know that GA4 is vastly different from UA. As the reporting standard for over a decade, it's widely accepted that UA over-reported activity. GA4 provides a more realistic reporting standard because tracking focuses on how users interact with pages on a deeper level. These deeper insights can benefit your business well past the cost of the GA4 migration. To get to that point, we need to figure out how to plan your migration roadmap so that you can set expectations for internal and external stakeholders. Here's a good start:
When you're ready to get started, Google makes it easy with a host of step-by-step workflows and informative videos dedicated to help anyone and everyone take advantage of GA4. Learn more here.
Is direct mail an old-school relic, or a powerful tool that helps you bypass digital clutter? It pays to look at the whole package. There's more to direct mail than you might think. Integrating your inbound and outbound funnels with sequenced direct mail can help you reach the right person at the right time through cohesive campaigns can fuel impressive gains. Learn more in this article from our friends at Adweek. 4/21/2023 0 Comments SEO? What's the Big Deal?SEO is the primary driver of brands, businesses and organizations of all types and sizes. Customer journeys beging with search. And, organic search delivers 53% of all website traffic.
Think about it, whenever you want to go somewhere, do something, find information, research or buy goods/services – what's the first thing that you do? It's probably involves a click. How people search is fragmented and businesses are struggling to keep up with the pace of change. While Google may represent over 84% of all searches most business leaders aren't aware that 61% of Americans start their product search on Amazon verses the 39% who begin on a search engine like Google. Unlike other marketing channels, SEO work is sustainable. Think of SEO like an ecosystem. As long as you care for the individual parts the system sustains itself with minor maintenance requiired from you. However, when a paid marketing campaign ends, so does the traffic. f The bottom line is that SEO is foundational to your business. Yes, it's a marketing channel but the most successful businesses budget SEO as a capital expense because they understand that SEO is elemental to consistent market share. Without a strong SEO plan your business simple can't compete. Start-up AI search-bot companies seek to one day carve out a slice of the massive web search market that Google has so thoroughly dominated for 30 years.
Large Language Model (LLM) AI search-bots represent a fundamentally different approach to retrieving content from the web. Google works by matching search queries with relevant sites that its web crawlers have found and indexed, then ranking those content sources based on their popularity and other factors. AI “answer engines” (as one start-up, Perplexity, terms them) leverage the language skill of LLMs to understand queries, then assemble customized, conversational answers based on content from millions of web pages. Learn more in this 4-minute read from contributor Mark Sullivan's article in Fast Company. 4/17/2023 0 Comments Measuring E-A-TIf you’re serious about vying for top search engine results, then you know you that brand crediblity is a critical component. But Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. So how do you prove your E-A-T your success? Learn more in this video from our friends at Moz where Lily Ray discusses the ways in which you can prove that all important “E” – expertise – and measure your success. 3/24/2023 0 Comments The ROI of Digital AccessibilityA recent survey revealed that “cost” is a primary concern when businesses consider implementing digital accessibility. Many respondents also thought that creating an accessible browsing experience would require rebuilding their website from the ground up.
Perceiving digital accessibility as a cost center without an easy remedy is one of the reasons that just 3% of the internet is accessible to people with disabilities, despite the 1.3 billion people globally who live with a disability. There are three key reasons to digital accessibility makes works for everyone:
Learn more in this MOZ post from contributor Alisa Smith where she discusses three benefits of digital accessibility — and hopefully, make a case for why inclusion isn’t just the right thing to do, but a huge business opportunity. 3/14/2023 0 Comments What Is SEO?Search Engine Optimization is the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for goods, services or information on topics that your organization has expertise or authority. What you’ll learn in this guide:
Why SEO is ImportantWhenever people want to go, do, find, research or buy – their journey usually begins with search. In fact, 53% of all website traffic flows from organic search results. Want to know something, Google it. Smart marketers build search relevancy so that they can engage users across a myriad of search, social and retail platforms as they begin their customer journey. How SEO WorksHow SEO Works SEO works through a combination of people, processes, technology and activities working in unison to provide search engines with the information they need to view your site as expert, authoritative, and trustworthy. Search engines perform four core functions to produce page results:
The SEO ProcessSEO is a journey, not a destination. Your search results are dependent upon feeding major search engines relevant information fast from credible sources so that search engines view you (your site) as experienced, expert, authoritative and trustworthy. Effective SEO involves three disciplines:
Technical and on-page optimizations are directly controlled by you. Off-page SEO is a different animal because you can’t control the content that other sites publish. Technical optimization Job one for SEO is technical optimization. This begins with site architecture that makes it easy for search engines to discover and access all of the content on your pages (text, images & videos). Properly indexed sites allow search engines to crawl and capture and organize your site so that it returns relevant search engine page results. User experience is also a critical element of technical optimization. Search engines stress the importance of pages that load quickly and provide a good user experience. Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS, and avoiding intrusive interstitials all matter in technical SEO. On-page optimization People and search engines are your primary audience. Your site must be optimized for both. Effective SEO optimizes the content your audience sees (what’s actually on the page) as well as what search engines crawl (the code). Publishing high-quality content congruent with your audience’s wants and needs, and that follows Google guidance, ensures that your content your experience, expertise, authority, and trustworthiness as perceived by search engines. For people, content must be:
Off-site optimization Working to influence content that you do not control is a significant challenge for any organization. Managing your listings and reviews is the best place to start. Listings are free NAP citation (Name-about-place) such as Google Places, Yelp, Bing Places, etc. Reviews are another tactic that you can directly influence. There are four core off-site tactics:
Organic SEO VS Paid SearchOrganic SEO Versus Paid Search SEO stands for Search Engine Optimization and its objective is to ensure that your site attracts visitors through relevant search results. SEO results occur organically because your site is optimized for search engines. SEO is vital and sustainable – traffic continues without additional spending.
It’s important to think of SEO and PPC as complimentary marketing channels. SEO is foundational providing long-term traffic without exponential cost. PPC is an effective tool for as long as your budget allows. When your paid campaign ends, so does the traffic. And, the more aggressive your competition – the more expensive your cost to be competitive. SEO PlanningSEO Planning Effective SEO is based on clear objectives and adhering to a long-term action plan to reach them. Remember, SEO is a journey rather than a destination. It’s ideal to think of your strategy as an endless road trip. The path you take will evolve over time – but your goal should remain clear and unchanged. Your SEO plan may include things such as:
Turn ideas into effective SEO actions through research such as:
Because code is intangible, many organizations wrongly think of websites as static objects and struggle to allocate the resources required to maintain an effective site. The same is true for your SEO. Consistently improving your SEO is dependent upon analyzing, assessing, and reporting performance. You need to know if traffic drops to a critical page, pages become slow, unresponsive or fall out of the index, your entire website goes offline, links break, or any other number of potential catastrophic issues. There are a variety of resources to help you make data-driven decisions such as Google Analytics, Google Search Console and Bing Webmaster Tools. Performance reporting should be reviewed at meaningful time intervals, typically comparing to previous report periods and tell the story of your customer journey. Monthly reporting is ideal for information sites. E-commerce sites should consider weekly performance measures. ConclusionOur digital world is ever-evolving. Search engines, user behavior and your competitors are always changing. Websites change, become stale and break over time. There is always an action you can take to improve your results. Or, as Chris Lowers put it, ‘SEO will only end when our competition dies.’
If you found this page via a search engine, you likely searched for ‘what is SEO’ or ‘how does SEO work’. This article is published by Grey Partners, an authoritative digital marketing company with solid expertise on and experience in the topic of SEO since 2009. |
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