ADVERTISING: It's All About the Content.
While the importance of digital and social media cannot be overstated, it is critical to understand that linear media continues to be a vital branding tool. We understand that while it's popular and easy to accept the myth that digital is 'all anyone consumes' the facts of consumer behavior prove the contrary.
It's about content - not the platform delivering the content.
Fragmentation, technology and consumer control mandate strategies to ensure your ads are seen, heard and engage your audience at the core level. We embrace integrating linear advertising with interactive demand generation tactics to drive results.
Our seasoned buyers expertise covers the country. We know the idiosyncrasies of each market, and understand that what works in Springfield, MA might not be appropriate in Springfield, MO. More than ever, our focus on impactful placements, cost efficiency and meaningful added-value consistently proves our methods most effective.