CASE STUDIES
Grey Partners drives results

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Public Safety Initiative
It’s no secret that safety belts save lives. Unfortunately, thousands who should know better die needlessly because they didn’t buckle-up. Our mission was simple:  increase statewide seat-belt usage 4% within two-weeks via a mass-media advertising campaign.  
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Automotive Group Retailer
Generating more than a fair share of new customers for a mature dealership with a rock-solid reputation in the ultra-competitive automotive market is a tall order. Our task was clear: grow  them from the 5th highest sales volume dealership in the state to the 2nd within 3 months. 
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Farm, Ranch & Land Real Estate Auction
A leading farm, ranch and land auction company was gearing up to auction an upscale farm. Unfounded rumors and economic challenges threatened sale success. Our client needed a plan that would overcome these unique challenges to drive demand to ensure strong buyer turnout.
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Nutritional Supplement Manufacturer
Product placement in the ultra-saturated nutritional supplement market is a tall challenge - even more so when you are a small manufacturer.  Our solution generated results and ensured shelf-space beyond the stores test buy via a hyper-targeted campaign that leveraged segmentation modeling.
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Optics Manufacturer
Entering a new product late in the retailer buy-in cycle our client faced an uphill market share battle within an already saturated marketplace.  We needed to capture buyer’s attention and establish brand equity quickly and, with limited marketing budget.
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