by Chris Lowers
Smart marketers know that paid advertising in social platforms is really just paying for the ability to interrupt user experiences. Is that how you want to be perceived?
Here are 4 tips to help you earn the right to engage and grow your brand:
1. KEEP WRITTEN CONTENT SHORT, DATA-DRIVEN & CONVERSATIONAL
Less is more. The majority of users access via mobile. Provide a quick, fun & casual experience.
2. DEPLOY VISUAL ELEMENTS – LEVERAGE THE POWER OF EMOTION
Studies show that visual content is 40 times more likely to be shared than non-visual content.
Use relevant images to drive engagement instantly and, in visceral way.
3. BE MORE EFFECTIVE WITH VIDEO
It’s no secret that video content has been surging with no slow down in sight.
Both B2B and B2C marketers rank it in the top three most effective social media tactics.
4. EXPAND REACH WITH OFFSITE COLLABORATION
Going beyond your own channels drives exponential results. Expand your reach.
Build your offsite content to further establish your brand as an industry leader.
Effective social marketers use these tips as driving principles behind every strategy and tactic they employ. I hope that you will too. If you’d like help unlocking your brands full potential, Grey Partners is here to help.