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The surprising habits of original thinkers.
Those of us in the creativity business strive to think in non-linear ways. We help clients succeed by consistently making unexpected leaps that resonate with consumers in ways that tickle their heart and pull their mind in new directions. How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals -- including embracing failure. "The greatest originals are the ones who fail the most, because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones." 
After years of studying the dynamics of success and productivity in the workplace, Adam Grant discovered a powerful and often overlooked motivator: helping others.
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