Benchmark Report: Mobile Ad Impact on In-Store CPG Sales

With mobile consumer package goods ad campaigns getting double the dollars of desktop display, it's never been more important to see how your return-on-ad-spend measures up.

• Does the additional cost of mobile video pay for itself?
• How do coupons compare to interactive ads or recipes?
• How important is precise targeting?

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Download Benchmark Report

Download Digital Advertising's True Impact on In-Store Sales, a benchmarks report from 4INFO a media targeting and measurement company.  This report compares the measured sales effect of 250 mobile ad campaigns by 138 different consumer package good brands.  Learn which types of ad content are most effective.  Understand the importance of incorporating video.  If you’re uncertain how you should engage your audience with confidence, reach out to us, Grey Partners.  We’d love to help you generate consistently significant return on your ad spend.

Chris Lowers is a frequent blog contributor helping us better understand the technology that drives our ever-evolving world of marketing communication. 
He is the founder and president of Grey Partners, a full-service advertising firm.  

When he isn’t building strong brands, you’re most likely to find him alongside his girlfriend Julie training for their next triathlon, relaxing on a mountain trail or traveling someplace warm and sunny.