How Google Defines Content Quality

Is the quality of your site content keeping customers from finding your site? You’ve likely spent a lot of time creating content for your site. But, does your site content actually give your customers what they’re looking for?
Quality content is defined by effectiveness in accomplishing two goals:

1. Giving your target audience relevant, meaningful and engaging content.
2. Provides search engines the information they need to return relevant search engine page results.

Search engines use a variety of factors to assess the quality of content, including engagement metrics, the content itself, and how authoritative it is.

Engagement metrics

• Click-through rate (CTR)
• Bounce rate
• Time spent on page
• Interactions with content, such as likes, shares, and comments
  

Content factors

• The frequency of content publication
• The quantity of quality content
• The age of the domain
• The keywords and search terms used in the title tag and headlines
• The number of authority websites linking to the content
• The social validation the content gets
• The popularity of the content
• The use of images and videos
• The length of posts and webpages

Authority

• The E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) metric
• Whether the content is produced by a subject matter expert
• Whether the content's topic aligns with the website's knowledge in that specific area 

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