In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
How consumers experience marketing communications has evolved in profound ways over the past decade. Interestingly the insights revealed in this 2003 Ted Conference have proven to be a tremendous help in shifting mind-sets to embrace brand-building strategies so that we can help clients succeed in our brace new world.
This talk was presented at an official 2003 TED conference.
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. Check out this 2009 talk The Tribes We Lead.