How Women Want Tech to Shape the Shopping Experience
62% believe same-day shipping will become the norm
Women are embracing more personalized, speedy and seamless customer experiences. New research reveals that while in-store shopping is still king in some areas—90 percent of women still purchase their groceries in-store, for example—online is steadily gaining traction in others, including apparel and accessories (63 percent of women make these purchases online), beauty and personal care (54 percent) and consumer electronics and tech (59 percent). That said, a whopping 94 percent of women are at least somewhat interested in in-store experiences beyond just shopping.
Learn more about how women want tech to shape their shopping experience (62% believe same-day shipping will become the norm) in Sammy Nickall's article published in Adweek, August 5th, 2018
Sammy Nickalls is departments editor at Adweek.
Previously, she was night editor at Esquire.
She's also the creator of #TalkingAboutIt.