A visitor takes action, a contact form is submitted, a lead is born.
It happens millions of times each day. It’s common, but not simple. There are dozens of little factors involved in lead generation. When it works, a stranger who needs help finds a webpage offering a product, service or advice. They learn, they trust and they take action.
Some websites do it well and generate leads all day long. Most don’t.
A lead generation website has a specific set of pages, each with specific elements. Each element aligns with the expectations and psychology of the visitor and the marketing program of the business.
Let's break it down. The flow often looks something like this:
Learn more in the complete post from Andy Crestodina of Orbit Media, as he guides you through what a purposeful lead-generation process should look like as he breaks down best practices that you can put to work now.