If you’re a business owner and find yourself a little bewildered by all the ‘mobile’ buzzwords out there, you’re not alone. The vocabulary of tech evolves at break-neck speed causing lots of our clients wondering how to filter what’s important to know and what’s not.
First, it’s vital that you understand how important mobile is to the life your business – any business. When people shop for goods or research services, their smartphone or tablet is now their go-to advisor and personal assistant.
Most people now search and research products via their mobile device first. Google reports that people find their smartphone is indispensable.
Major search engines constantly adjust their search results to favor websites that provide the most gratifying mobile-user experiences. What you need to know is that your business must provide a website looks great, loads fast and functions as well on a smartphone or tablet as is does on a desktop in order to rank competitively in search results.
Understanding a few key terms related to ‘mobile’ will help you better grasp our brave new world and achieve mobile success.
A mobile device is a generic term for any type of handheld computer. Smartphones or tablets are the most common examples. PDA’s (Personal digital assistant), e-readers, audio players and hand-held games are other examples.
If you’re talking with your marketing team about mobile search or website design, they are most likely referring to the smartphones or tablets that people use to interact with your brand online.
Any person that uses a mobile device is a mobile user. You’ll hear this term used most often when talking about search analytics, user experience (UX) and app or website design.
Responsive Website Design
Responsive design simply means that your website is designed to look great and function properly on any type of computing device: desktop, laptop, tablet or smartphone. The website design automatically ‘responds’ to different screen sizes to provide a smooth user experience on any device.
Your smartphone screen is 1/10th the size of a desktop screen. Responsive design is how website designers make a single website look great and function across thousands of different devices and multiple operating software platforms.
Why this is important: without responsive design, your website won’t work properly across mobile devices and it will be harder to find your website online because your (SEO) search results will suffer.
We hope this helps you navigate our ever-evolving online world.