Most professionals are aware of the vital role SEO, ratings and reviews plays in business success particularly for professional service businesses.
Once again in the discovery phase with a new client, I'm saddened to uncover how this client was taken advantage of by a web-services provider.
This client asked all the right questions and appeared to receive good answers. So she did what we all do, she trusted that the person she was doing business with was professional. Unfortunately, this wasn't the case. They took her money and then provided minimal service highlighted by outdated, uninformed SEO techniques that tanked her search results.
The client was smart. She was watching her metrics. When she called to find out why her search results had dropped unexpectedly, the web-service provider was rude, telling her that she was ignorant and didn't understand the internet. She's savvy. She knew better and reached out for help. We’re so happy she did – we love helping clients have great experiences and better results.
If you'd like to learn a little more about SEO, Ratings and Reviews, our friends at Feefo have put together a new whitepaper that you might find valuable.
Learn how to:
• Obtain organic stars
• Improve click-through rate (CTR) and enhance conversion rate optimisation (CRO)
• Build a solid brand reputation and increase website trust and authority
• Maximise user-generated content (UGC) and implement social signals
I hope you find this a valuable resource.