Consumers expect instant gratification online. They want what they want now. If your website fails to load in 3 seconds you're literally driving people to your competitors.
What you need to know is that a slow mobile experience robs you of potential sales. You’ve lost users enthusiasm of the moment when your site fails to load and become usable within 3 seconds. When your mobile site is slow, people will leave and find your competitors. It’s called abandonment. Here’s how it works: someone finds your site then leaves in frustration (or anger) because your site won’t load fast enough. Because they are unable to get what they want through your site, they ‘go back’ on their browser, finding what they want through your competitor.
According to Google, ‘it’s a challenge most businesses struggle with. In fact, 53% of visits are abandoned if a mobile site takes more than three seconds to load’.
We humans simply don’t have the attention span we once did. It’s time to stop making excuses for your website and embrace our mobile ecosystem. Did you know that over 40% of shoppers report that they prefer to complete their entire shopping experience on mobile – from research to purchase.
To help marketers improve page load speed, Google has developed two tools that give marketers better ways to illustrate the importance of mobile site speed.
Speed Scorecard – shows how your site ranks against the competition on mobile
Impact Calculator – shows the potential revenue impact of speed on your bottom line
Google announced these two new benchmarking tools at the Mobile World Congress in Barcelona on Monday, February 26th 2018.
We hope you put these fantastic new tools to work improving your users mobile experience soon.