Yes, provided you don't have large-scale eCommerce needs. Weebly is simple, affordable and effective. It’s an all-in-one domain, hosting and site builder able to run a powerful site – no coding or advanced knowledge required.

Simplicity is the advantage and disadvantage of using Weebly. Users of any skill-level can visually assemble and launch a responsive, SEO-friendly site fast.

Although not suited for large eCommerce sites, Weebly provides small-to-medium size players with a very cost-effective option.  50 million use Weebly worldwide and it is offered in 15 languages.

It is ideal for professional service providers, small-to-mid size manufacturers, non-profits or similar organizations that need a great site without the carrying costs associated with site development and management.

Weebly offers collaboration allowing site owners to invite people to edit specific areas of your site and assign them different levels of access. It’s a cool feature you won’t find everywhere.

The site-creation tool impresses with a clear, simple drag-and-drop interface that lets you easily build excellent-looking and responsive webpages. Novice users may not realize that the design limitations that come with ease of use also provide a layer of protection against inadvertent catastrophic mistakes that are so easy for novices to make when working in WordPress or other site-builders with more challenges structures and easy code access.

Weebly offers a fair selection of template designs and integrated e-commerce tools. If you’re not able to find just the right theme from Weebly, third-party themes from platforms such as ThemeForest and WebFire give you more options – be aware that these may require more technical knowledge to implement. And, additional functionality is available through Weebly’s app center. You can find over 350 apps and integrations for site-tools, social media, pop-ups, SEO, calendars, appointments, eCommerce and more.

Advanced users can customize HTML and CSS files providing greater control over website layout for users with developer skills.

Weebly is fast with outstanding 99.9% uptime. Many site builders fail on this point but our testing revealed response rates in the United States from 3ms to 81ms. Outside the US speeds averaged 136.8 ms.

SEO functionality is built right into the Weebly platform. Just like any site, the ability to rank highly on search engine results pages (SERPs), comes down to what’s in it. Factors like keywords, site content, and links are all critical elements of effective SEO. If you install the MarketGoo App, you can get a free SEO analysis report of your published site.

What the Experts Say
PC Mag rates Weebly as a good website builder with a 3.5 star rating citing well-rounded features with limited customization. Software analysts Michael Muchmore & Jordan Minor concluded that, “Weebly is an easy-to-use builder. It lets you create and publish attractive, responsive design sites, blogs and online stores, but could use more themes and a better photo repository.

Website development expert Sophia Conti feels that “Weebly is one of the best ways for beginners to build a website that looks and acts like it was built by an expert. It still has some limitations, but if you want to keep costs low and have all your tools in one place, Weebly could be the way to go,” giving Weebly 4.6 stars.

PROS

• No coding or advanced knowledge required
• Responsive themes
• Integrated eCommerce option
  
• Switch themes without rebuilding your site
• App & integration center
  
• Outstanding uptime
• Integrated SEO functionality
• Fast site speeds
• Part of Block, Inc. (Formerly Square, Inc)

CONS

• Lacks reusable photo storage
• Limited design capabilities
• Can’t go beyond H2 headers
• Poor image editing tool
• Limited blogging tools
• Upgrade required for chat, phone or email support

 
The Bottom Line
At the end of the day, choosing between an all-in-one site builder and a custom-built site comes down to your resources and budget.
If you’re looking for simple and affordable, or you’re a one-person marketing team, Weebly is an excellent choice. You’ll be able to create a nice-looking website that can be optimized to attract web traffic, without spending a lot of time or money.
On the other hand, if you aren’t restricted by expertise and are able to handle building and managing your site in-house, WordPress may give you more of what you're looking for.

TULSA, OK, May 9, 2023, -- Ridgemont Resources is pleased to announce that it has received U.S. General Services Administration (GSA) approval to provide pharmacist placement services for federal government-operated pharmacy facilities nationwide.

Since 1998, Ridgemont Resources has been a leading provider of national search and recruitment services for private-sector pharmacy operations seeking talent, pharmacy professionals seeking employment, and is now offering it's expertise to government-operated pharmacy facilities as well.

"We're thrilled to be recognized by the GSA as an approved vendor. It is an incredibly important milestone for Ridgemont Resources and rewarding to me on a personal level as we look to expand our services helping federal agencies like the Veterans Administration," said Ridgemont Resources President, Jana Rugg. "Ridgemont Resources is committed to helping government agencies improve their operational performance so they can further promote improved outcomes for those they serve. Securing GSA approval enables us to partner with government agencies at all levels—federal, state, local, and tribal—to deliver industry-leading service solutions to help government entities meet their goals, improve performance, and better serve the public. All without the usual lengthy procurement process."

GSA serves as the acquisition and procurement arm of the federal government, helping public agencies at the federal, state, and local levels access products and services from pre-approved vendors without the lengthy procurement process. Through GSA approved providers, federal government agencies can now contract directly with Ridgemont Resources for help filling Hospital, Specialty Pharmacy, Long Term Care Pharmacy, PBM/Mail Order Pharmacy, Pharmaceutical Science, Pharma Manufacturing, Clinical Research, Infusion and Medical Device recruitment needs.

About Ridgemont Resources:
Ridgemont Resources is a leading national search and recruitment firm dedicated exclusively to the pharmacy profession. Since 1998, we have been committed to finding and securing the best candidates in the United States for our clients in the Hospital, Specialty Pharmacy, Long Term Care Pharmacy, PBM/Mail Order Pharmacy, Pharmaceutical Science, Pharma Manufacturing, Clinical Research, Infusion and Medical Device industries. 

About Jana Rugg, President, Ridgemont Resources:
Ridgemont Resources is a leading national search and recruitment firm dedicated exclusively to the pharmacy profession. Since 1998, we have been committed to finding and securing the best candidates in the United States for our clients in the Hospital, Specialty Pharmacy, Long Term Care Pharmacy, PBM/Mail Order Pharmacy, Pharmaceutical Science, Pharma Manufacturing, Clinical Research, Infusion and Medical Device industries. 

MEDIA CONTACT:
Jana Rugg, Ridgemont Resources
jana@ridgemontresources.com

SOURCE: Ridgemont Resources

RELATED LINKS: https://www.ridgemontresources.com

If your website is not SEO friendly, you are missing out on significant traffic, leads, and revenue for your business. Think about it, what good is a website that's essentially hidden from your customers?

In this article, we'll take a closer look at what it means to have an SEO-friendly website and provide you with tips on how to optimize your website for search engines.

First, understand that SEO is a process rather than a destination. It must be continually refined and updated.  Search Engine Optimization (SEO) refers to the process of optimizing your website's content, structure, and links to increase your rankings on search engine results pages (SERPs). Essentially, the higher your website ranks, the more likely people are to see it when they search for relevant keywords in Google or other search engines. This can lead to more traffic, increased brand visibility, and ultimately, more conversions.

There are three core SEO elements: on-page, technical and off-page.

On-page refers to the content that makes up your website - both (1) what people see and read to learn about your business so they can take action and buy, and (2) what search engines read to learn about your business so that they can return relevant results to people searching. One of the main components of SEO is keyword research. This involves identifying the search terms that potential customers are using to find businesses like yours. There are various tools available for keyword research, including Google AdWords Keyword Planner, Moz Keyword Explorer, and SEMrush. Once you've identified your keywords, you'll want to incorporate them into your website's content, meta descriptions, and other on-page elements.

Technical SEO plays an important role in your website's rankings. This involves optimizing your website's structure and code to make it easier for search engines to crawl and index your content. Factors such as site speed, mobile friendliness, and structured data can all impact your rankings. Working with a professional web developer or SEO agency can help you ensure that your website is optimized from a technical standpoint.

Off-Page SEO refers to everything you do outside your website to improve your ranking on search engine results pages, such as link building, social media marketing, and guest blogging. Off-page SEO is an essential part of optimizing your website. Without a good off-page SEO strategy, your website may struggle to rank well on search engine results pages. Remember, Off-page SEO is not a one-time thing; it’s an ongoing process that requires continuous effort. If you want your website to rank well, you need to build quality links, engage with your audience on social media, guest post on other websites, submit your website to web directories, and save your website pages on social bookmarking websites.This involves posting content on third party sites and getting other websites to link back to your website, which signals to search engines that your content is valuable and authoritative. You can build links through guest posting, outreach campaigns, and other methods. It's important to note that not all links are created equal, and quality over quantity is key. Getting a few high-quality links from authoritative websites can be much more beneficial than getting numerous low-quality links.

When done well, these three components contribute to build search engines understanding of your EXPERTISE, AUTHORITY and TRUSTWORTHINESS. In search vernacular this is referred to as E-A-T which is the fuel that drives search engine effectiveness and your websites ability to generate high seach engine results page rankings.

But what exactly is E-A-T, and how does it impact your website's visibility?

E-A-T is a concept that emerged from Google's Quality Rater Guidelines, which are used to train human evaluators on how to assess the quality of search results. Expertise refers to the knowledge and skills of the content creator, authority relates to the creator's credibility, and trustworthiness is about the overall credibility of the website.

Why E-A-T is Important
When search engines crawl your website and finds high-quality pages with excellent E-A-T, it views your content as trustworthy and authoritative. As a result, your pages are more likely to rank higher in search results than pages with lower E-A-T. Poor E-A-T, on the other hand, can result in lower search engine rankings and less visibility for your brand.

E-A-T is tough to quantify. Search engines do not provide a guide to building E-A-T ranking factors but, we know that there are a few factors that drive E-A-T. Some of these factors include the quality of your content, the expertise and credibility of the author, the reputation of your website, and the quality of your website's user experience.

Effective SEO generates strong E-A-T by feeding search engines high-quality content that's informative and helpful to your target audience, ensuring that you're publishing content that's written by experts in your industry, establishing your brand as a credible authority in your niche delivering top-nothc user experiences with intuitive navigation, fast loading speeds, and a mobile-friendly design.

So how do business owners move forward?

1. The first step to improve your website's SEO is to evaluate its structure. An SEO-friendly website should have a clear and organized structure that makes it easy for search engines to crawl and index. This means having a logical hierarchy of pages, a clear navigation menu, and a URL structure that is easy to read and understand.
2. Once you have a clear and organized website structure, it's time to focus on your content. High-quality content is the backbone of SEO, providing value to both your readers and search engines. To optimize your content for search engines, you need to ensure that it includes relevant keywords and is structured using header tags. Additionally, strive to make your content engaging and informative, as this will encourage users to spend more time on your site.
3. Link building is one of the most effective ways to improve your website's SEO. High-quality backlinks from reputable sources can help establish your website's authority and credibility in your industry. This, in turn, can improve your website's ranking on search engine results pages (SERPs). To invest in link building, reach out to other websites and ask if they would be interested in linking to your content.
   
4. Mobile optimization has become increasingly important for SEO in recent years. With more people using mobile devices than ever before, Google has placed increased importance on responsive design. Ensure that your website is optimized for mobile devices by using a responsive design and ensuring that your content is easily accessible on smaller screens.
5. Social media can be an effective tool for SEO, allowing you to connect with your audience and build backlinks to your site. Incorporate social sharing buttons on your website and encourage users to share your content. Additionally, use social media platforms like Twitter and LinkedIn to share your content with your audience.
   

Having an SEO-friendly website is essential if you want to establish your brand and grow your business online. By following the tips outlined in this article, you can optimize your website for search engines and improve your visibility on SERPs. Remember, SEO is a long-term process, and it requires consistent effort and attention. Stay dedicated to these efforts, and you'll see positive results over time.

The more you understand SEO the more likely it is that you'll seek professional SEO help. Here are 12 questions to ask before hiring an SEO provider.

Learn what you need to know to successfully manage key stakeholder expectations through Google Analytics 4. 7-minute read.

Managing stakeholder expectations is what sets people apart. Yes, the most important part is getting the work done, but the way you manage stakeholder expectations will directly impact your success, your reputation and your business relationships.

In this article, we'll examine 11 expectations you should consider setting as you take on the task of migrating from UA to GA4:

1. GA4 Is Not Plug & Play. It requires significant planning and testing to deliver exactly what you want.
2. New Terminology. Becuase GA4 focuses on user interactions, everything worth measuring is referred to as an event. Clicks, pageviews, downloads, session start, first visit - everything
3. Numbers Won't Match. GA4 is different. Both UA and GA4 are intended to measure trends rather that hard numbers but, the way that they do that is different. Not worse or better, simply different.
4. More With GA4. Google newest analytics tool is more flexible with far more customization however, it's much more complicated on every level. Small businesses in particular may struggle to adapt.
5. Short-term data. GA4 data will only be available for up to 14 months so, you may need a data warehouse to retain data resources longer. Also, the default is set to retain data for 2 months so be sure to adjust your setting to fit your needs.
6. Paid features that were free in UA. Get used to paying for the good stuff. Less data storage, even multiple filtered views will now require an upcharge.
7. Level up or outsource. The learning curve is real and, likely more that most small to mid-sized businesses will want to take on. GA4 managers should either take courses and/or retain outside migration, training and management help.
8. Help for those struggling with cookie opt-outs. Data Modeling in GA4 offers the potential to fill the data loss gaps of sites hit with cookie opt-outs. This is particularly valuable for sites following GDPR or similar other privacy regulations.
9. Metrics are changing and stakeholder expectations should too. While this impacts all stakeholders, managers should be strongly proactive in communicating what changed, why it changed, what the new metrics are and what the benefits of the change are. Simply put, give every stakeholder reasons to embrace GA4.

Hopefully this will help you and your business reduce your stress and successfully manage analytics migration for you and your stakeholders.

Switching to GA4 isn't a question of when but how, and quickly. Universal Analytics will stop processing data on July 1st, 2023 for all standard properties and on July 1st 2024 for 360 properties. How will you set key stakeholder expectations and what will it take to make the switch?

Switching to GA4 isn't a question of when but how, and quickly. Universal Analytics will stop processing data on July 1st, 2023 for all standard properties and on July 1st 2024 for 360 properties. How will you set key stakeholder expectations and what will it take to make the switch?
For those of you that are late to the GA4 migration game, setting key stakeholder expectations should be your prime directive. It's you opportunity to start fresh and deliver improved insights from a flexible resource that better understands, relates and reports user interactions.

First, know that GA4 is vastly different from UA. As the reporting standard for over a decade, it's widely accepted that UA over-reported activity. GA4 provides a more realistic reporting standard because tracking focuses on how users interact with pages on a deeper level. These deeper insights can benefit your business well past the cost of the GA4 migration.

To get to that point, we need to figure out how to plan your migration roadmap so that you can set expectations for internal and external stakeholders. Here's a good start:

1. Start the conversation internally and/or with your agency partner
2. Educate yourself on the migration process
3. Go through the process, create a GA4 property and get comfortable
4. Implement parallel tracking for UA & GA4
5. Flag UA reports and develop GA4 reports
6. Build a 'Migration S.W.O.T.' presentation refining it with internal stakeholder feedback
7. Present your 'Migration S.W.O.T.' presentation to external stakeholders for feedback and set the expectation of a forthcoming Migration Action Plan
8. Develop your Migration Action Plan and put it into motion as soon as possible.

When you're ready to get started, Google makes it easy with a host of step-by-step workflows and informative videos dedicated to help anyone and everyone take advantage of GA4. Learn more here.

Is direct mail an old-school relic, or a powerful tool that helps you bypass digital clutter? It pays to look at the whole package.  There's more to direct mail than you might think.

Integrating your inbound and outbound funnels with sequenced direct mail can help you reach the right person at the right time through cohesive campaigns can fuel impressive gains.

Learn more in this article from our friends at Adweek.

SEO is the primary driver of brands, businesses and organizations of all types and sizes. Customer journeys beging with search. And, organic search delivers 53% of all website traffic.

Think about it, whenever you want to go somewhere, do something, find information, research or buy goods/services – what's the first thing that you do? It's probably involves a click.

How people search is fragmented and businesses are struggling to keep up with the pace of change. While Google may represent over 84% of all searches most business leaders aren't aware that 61% of Americans start their product search on Amazon verses the 39% who begin on a search engine like Google.

Unlike other marketing channels, SEO work is sustainable. Think of SEO like an ecosystem. As long as you care for the individual parts the system sustains itself with minor maintenance requiired from you. However, when a paid marketing campaign ends, so does the traffic. f

The bottom line is that SEO is foundational to your business. Yes, it's a marketing channel but the most successful businesses budget SEO as a capital expense because they understand that SEO is elemental to consistent market share. Without a strong SEO plan your business simple can't compete.

Start-up AI search-bot companies seek to one day carve out a slice of the massive web search market that Google has so thoroughly dominated for 30 years.
Large Language Model (LLM) AI search-bots represent a fundamentally different approach to retrieving content from the web. Google works by matching search queries with relevant sites that its web crawlers have found and indexed, then ranking those content sources based on their popularity and other factors. AI “answer engines” (as one start-up, Perplexity, terms them) leverage the language skill of LLMs to understand queries, then assemble customized, conversational answers based on content from millions of web pages.
Learn more in this 4-minute read from contributor Mark Sullivan's article in Fast Company.

If you’re serious about vying for top search engine results, then you know you that brand crediblity is a critical component. But Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings.

So how do you prove your E-A-T your success?

Learn more in this video from our friends at Moz where Lily Ray discusses the ways in which you can prove that all important “E” – expertise – and measure your success.

A recent survey revealed that “cost” is a primary concern when businesses consider implementing digital accessibility. Many respondents also thought that creating an accessible browsing experience would require rebuilding their website from the ground up.

Perceiving digital accessibility as a cost center without an easy remedy is one of the reasons that just 3% of the internet is accessible to people with disabilities, despite the 1.3 billion people globally who live with a disability.

There are three key reasons to digital accessibility makes works for everyone:

1. More customers. People with disabilities represent the largest minority population in the United States with 1 in 4 adults living with some type of disability.
   
2. Everyone benefits. Digital accessibility is all about eliminating barriers which allows more people to interact with your brand.
   
3. Improved SERP.  There is strong evidence that Google rewards accessibility when ranking websites.
   

Learn more in this MOZ post from contributor Alisa Smith where she discusses three benefits of digital accessibility — and hopefully, make a case for why inclusion isn’t just the right thing to do, but a huge business opportunity.