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Striking the perfect balance between aesthetics and usability is key to crafting great user experiences. So how will your website give every visitor a great experience? 4-minute read.
A well-designed site builds trust and guides visitors to take action, all the while creating an enjoyable user experience. So how will your website give every visitor a great experience? Read on to learn 10 keys to great site design:
Let's raise a toast to the innovator's driving web design as we check out check out 4 examples of fresh ideas that we expect you'll see a lot more of soon.
Fresh, Fun & Optimistic Designs
With simple navigational flow this trend brings a little happiness with strong use of fun colors, faces, shapes. It's most effective with portfolio sites or e-commerce sites targeting youthful, energetic users.
Bold & Experimental Typography
San Serif rules no more with this trend taking foot. But, how long will it last? Big bold fonts seem to be popping up everywhere - even stodgy business sites - and they look amazing. Remember to keep your team tightly focused on impact across all platforms when employing bold typography. Will the design and US flow seamlessly?
Websites That 'Just Get Them'
Personalization is one of the strongest design tools. Designers are challenged with creating engaging user experiences without being creepy. It's a tough balance but when you pull it off, users simply ooze brand positivity.
Three-Dimensional Design Elements
Full, three-dimensional site designs are fading quickly because, while they score high on the first impression 'cool' factor, they simply lack everyday usability. We love how 3D design is evolving as more flat overall aesthetics are populated with 3D elements that shine creating a 'wow' factor with simple navigation for fantastic user experiences.
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