Narrow Focus, Broad Results
Hyper-targeting for exponential product demand

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CHALLENGE:
Capturing industry buyers attention in the ultra-saturated nutritional supplement market is a tall challenge - even more so when you are a small independent producer a narrow product line.
Our client needed help getting their product placed on retail shelves in key grocery chains across 7 states with limited marketing funds.
SOLUTION:
Utilizing segmentation modeling, we defined hyper-targeted marketing zones that would reach core the consumers with the greatest likelihood of being regular shoppers of target grocers and having the need, desire and ability to purchase our clients supplement.
The media campaign utilized cable TV supported by online video and social media - all psychographically targeting narrowly-defined consumer segments.   Messaging included a point-of-purchase incentive that provided industry buyers an undeniable metric to define consumer demand and keep shelves stocked with our client's nutritional supplements. 
​RESULTS:
While early in the game but industry buyers are encouraged by initial results.  
So much so that one chain has contacted us to test a similar communication strategy for additional product lines.