E-A-T, Google's acronym for EXPERTISE, AUTHORITATIVENESS & TRUSTWORTHINESS — isn't a new topic, Google has been evaluating EAT signals for years. What's vital to your business is boosting those signals through content that's strongly inline with Google's 2023 Helpful Content Update.
For years search engines have demoted sites deemed to have “unhelpful” content, giving them less visibility in search results. Google’s internal communication revealed: “Any content—not just unhelpful content—on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display.” Yikes!
The bottom line is that you can have a great mobile site experience, create engaging video content, and optimize for voice search. But, if your content doesn’t align with Google's definition of 'helpful', your business will suffer.
That's where GP Coaching can help. Our experts provide the strategic architecture that gives your marketing team the ability to build 'helpful', engaging content that puts you on top of search rankings to keep your business relevant and leads flowing.
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