You likely found this article because you've recognized that your current website doesn't cut it anymore. Reasons for redesigning your website are unique to each situation. The most common reasons are to boost engagement, improve lead generation, increase conversions, improve your user experience, expand functionality, rebrand or simply refresh a dated site look and feel.
Whatever your why, stakeholder expectations must be clear. Website redesigns require significant resources, time, energy, and investment. Success will depend upon your organization’s ability to define an actionable strategy with specific objectives.
Read on as we guide you through the essential steps of preparing for a website redesign and outline a project checklist to keep your organization on track.
Who are we helping and how
Who are we helping and how?
Before diving into a website overhaul, first ask who we are serving and, how can better meet their needs.
Define your user groups. Who is using your site? What information are they seeking? Each user groups will take a unique user journey as they navigate through your site. Effective user groups are well-defined with clear parameters such as:
Striking the perfect balance between aesthetics and usability is key to crafting great user experiences. So how will your website give every visitor a great experience? 4-minute read.
A well-designed site builds trust and guides visitors to take action, all the while creating an enjoyable user experience. So how will your website give every visitor a great experience? Read on to learn 10 keys to great site design:
Let's raise a toast to the innovator's driving web design as we check out check out 4 examples of fresh ideas that we expect you'll see a lot more of soon.
Fresh, Fun & Optimistic Designs
With simple navigational flow this trend brings a little happiness with strong use of fun colors, faces, shapes. It's most effective with portfolio sites or e-commerce sites targeting youthful, energetic users.
Bold & Experimental Typography
San Serif rules no more with this trend taking foot. But, how long will it last? Big bold fonts seem to be popping up everywhere - even stodgy business sites - and they look amazing. Remember to keep your team tightly focused on impact across all platforms when employing bold typography. Will the design and US flow seamlessly?
Websites That 'Just Get Them'
Personalization is one of the strongest design tools. Designers are challenged with creating engaging user experiences without being creepy. It's a tough balance but when you pull it off, users simply ooze brand positivity.
Three-Dimensional Design Elements
Full, three-dimensional site designs are fading quickly because, while they score high on the first impression 'cool' factor, they simply lack everyday usability. We love how 3D design is evolving as more flat overall aesthetics are populated with 3D elements that shine creating a 'wow' factor with simple navigation for fantastic user experiences.
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