Grey Partners, which has been working with CJ Real Estate parent company, Cunningham-Johnson Real Estate Auctions since 2012, will continue it’s work with the Oklahoma-based brokerage company and will expand its support to include public relations, strategic B2B and B2C communications and marketing work for all brands under the Cunningham-Johnson umbrella. The Grey Partners team will work with executive management on strategic brand communications, website development, search marketing and lead generation for the new brand.

Cunningham-Johnson are pioneers in the real estate auction industry specializing in ranch, residential and commercial land sales. With the development of the American Heartland Theme Park along Interstate 44 near Vinita Oklahoma came the call for more professional land brokerage services and greater ability to serve increased need for real estate services.

CJ Real Estate partner. With their latest venture, CJ Real Estate brings comprehensive real estate brokerage services capable of facilitating complex acreage transactions as well as residential real estate services. Learn more at https://cj-re.com

ABOUT GREY PARTNERS: Grey Partners is a digital marketing agency that combines best-in-class expertise and to drive profitable growth for small-to-medium businesses, non-profit organizations and solo practitioners. Attract, engage and convert more people to patrons through our integrated branding, website design, SEO, search marketing, creative content, and lead-generation solutions. For additional information, visit https://www.greypartners.com
 
MEDIA CONTACT:  [email protected]

This win is a clear indication that the agency's business outcome-focused approach to marketing translates into client success. And, it serves as a strong validation of Grey Partners leadership in the rapidly changing digital landscape. The agency's digital design, development and SEO teams are consistently at the forefront of SERP evolution, including agency-wide initiatives driving early testing and adoption of AI-powered search across Google and Microsoft's Bing.

SilverTree previously handled the account. Initial campaign work from Grey Partners for Brainerd Chemical will break in the fourth quarter of this year.

ABOUT BRAINERD CHEMICAL COMPANY:  Brainerd Chemical Company is one of the largest independent providers of chemicals and related services in the United States. As a manufacturer and hybrid distributor with a strategic network of facilities located in Oklahoma, Illinois, North Carolina, Mississippi, and Delaware. Brainerd Chemical Companies’ dedicated team of engineers, chemists and skilled technicians are high-hazard chemistry specialists proudly leading the way in safe, responsible chemical manufacturing and supply. https://brainerdchemical.com

ABOUT GREY PARTNERS:  Grey Partners is a digital marketing agency that combines best-in-class expertise and to drive profitable growth for small-to-medium businesses, non-profit organizations and solo practitioners. Attract, engage and convert more people to patrons through our integrated branding, website design, SEO, search marketing, creative content, and lead-generation solutions. For additional information, visit https://www.greypartners.com
 
MEDIA CONTACT:  [email protected]

Yes, provided you don't have large-scale eCommerce needs. Weebly is simple, affordable and effective. It’s an all-in-one domain, hosting and site builder able to run a powerful site – no coding or advanced knowledge required.

Simplicity is the advantage and disadvantage of using Weebly. Users of any skill-level can visually assemble and launch a responsive, SEO-friendly site fast.

Although not suited for large eCommerce sites, Weebly provides small-to-medium size players with a very cost-effective option.  50 million use Weebly worldwide and it is offered in 15 languages.

It is ideal for professional service providers, small-to-mid size manufacturers, non-profits or similar organizations that need a great site without the carrying costs associated with site development and management.

Weebly offers collaboration allowing site owners to invite people to edit specific areas of your site and assign them different levels of access. It’s a cool feature you won’t find everywhere.

The site-creation tool impresses with a clear, simple drag-and-drop interface that lets you easily build excellent-looking and responsive webpages. Novice users may not realize that the design limitations that come with ease of use also provide a layer of protection against inadvertent catastrophic mistakes that are so easy for novices to make when working in WordPress or other site-builders with more challenges structures and easy code access.

Weebly offers a fair selection of template designs and integrated e-commerce tools. If you’re not able to find just the right theme from Weebly, third-party themes from platforms such as ThemeForest and WebFire give you more options – be aware that these may require more technical knowledge to implement. And, additional functionality is available through Weebly’s app center. You can find over 350 apps and integrations for site-tools, social media, pop-ups, SEO, calendars, appointments, eCommerce and more.

Advanced users can customize HTML and CSS files providing greater control over website layout for users with developer skills.

Weebly is fast with outstanding 99.9% uptime. Many site builders fail on this point but our testing revealed response rates in the United States from 3ms to 81ms. Outside the US speeds averaged 136.8 ms.

SEO functionality is built right into the Weebly platform. Just like any site, the ability to rank highly on search engine results pages (SERPs), comes down to what’s in it. Factors like keywords, site content, and links are all critical elements of effective SEO. If you install the MarketGoo App, you can get a free SEO analysis report of your published site.

What the Experts Say
PC Mag rates Weebly as a good website builder with a 3.5 star rating citing well-rounded features with limited customization. Software analysts Michael Muchmore & Jordan Minor concluded that, “Weebly is an easy-to-use builder. It lets you create and publish attractive, responsive design sites, blogs and online stores, but could use more themes and a better photo repository.

Website development expert Sophia Conti feels that “Weebly is one of the best ways for beginners to build a website that looks and acts like it was built by an expert. It still has some limitations, but if you want to keep costs low and have all your tools in one place, Weebly could be the way to go,” giving Weebly 4.6 stars.

PROS

• No coding or advanced knowledge required
• Responsive themes
• Integrated eCommerce option
  
• Switch themes without rebuilding your site
• App & integration center
  
• Outstanding uptime
• Integrated SEO functionality
• Fast site speeds
• Part of Block, Inc. (Formerly Square, Inc)

CONS

• Lacks reusable photo storage
• Limited design capabilities
• Can’t go beyond H2 headers
• Poor image editing tool
• Limited blogging tools
• Upgrade required for chat, phone or email support

 
The Bottom Line
At the end of the day, choosing between an all-in-one site builder and a custom-built site comes down to your resources and budget.
If you’re looking for simple and affordable, or you’re a one-person marketing team, Weebly is an excellent choice. You’ll be able to create a nice-looking website that can be optimized to attract web traffic, without spending a lot of time or money.
On the other hand, if you aren’t restricted by expertise and are able to handle building and managing your site in-house, WordPress may give you more of what you're looking for.

Switching to GA4 isn't a question of when but how, and quickly. Universal Analytics will stop processing data on July 1st, 2023 for all standard properties and on July 1st 2024 for 360 properties. How will you set key stakeholder expectations and what will it take to make the switch?

Switching to GA4 isn't a question of when but how, and quickly. Universal Analytics will stop processing data on July 1st, 2023 for all standard properties and on July 1st 2024 for 360 properties. How will you set key stakeholder expectations and what will it take to make the switch?
For those of you that are late to the GA4 migration game, setting key stakeholder expectations should be your prime directive. It's you opportunity to start fresh and deliver improved insights from a flexible resource that better understands, relates and reports user interactions.

First, know that GA4 is vastly different from UA. As the reporting standard for over a decade, it's widely accepted that UA over-reported activity. GA4 provides a more realistic reporting standard because tracking focuses on how users interact with pages on a deeper level. These deeper insights can benefit your business well past the cost of the GA4 migration.

To get to that point, we need to figure out how to plan your migration roadmap so that you can set expectations for internal and external stakeholders. Here's a good start:

1. Start the conversation internally and/or with your agency partner
2. Educate yourself on the migration process
3. Go through the process, create a GA4 property and get comfortable
4. Implement parallel tracking for UA & GA4
5. Flag UA reports and develop GA4 reports
6. Build a 'Migration S.W.O.T.' presentation refining it with internal stakeholder feedback
7. Present your 'Migration S.W.O.T.' presentation to external stakeholders for feedback and set the expectation of a forthcoming Migration Action Plan
8. Develop your Migration Action Plan and put it into motion as soon as possible.

When you're ready to get started, Google makes it easy with a host of step-by-step workflows and informative videos dedicated to help anyone and everyone take advantage of GA4. Learn more here.

Is direct mail an old-school relic, or a powerful tool that helps you bypass digital clutter? It pays to look at the whole package.  There's more to direct mail than you might think.

Integrating your inbound and outbound funnels with sequenced direct mail can help you reach the right person at the right time through cohesive campaigns can fuel impressive gains.

Learn more in this article from our friends at Adweek.

TULSA, OK, Dec 19, 2022 -- Real Estate buyers often struggle to find rural land parcels.  With the launch of their updated website, CJ Real Estate streamlines the shopping experience for ranch and residential real estate buyers while improving average price-per-acre for land sellers.
 
“Helping connect rural land sellers and buyers is what we do,” said Eric Johnson, co-founder of CJ Real Estate. “Constantly improving that process is what makes us the industry leader. That’s why we continually invest in world-class technology that makes it easier for buyers to find what they want so that sellers can realize higher average sales price-per-acre.”
 
“We are absolutely impressed and our clients are thrilled, “said John O’Brien of Northern Trust Company when CJ Real Estate sold a 280 acre tract of land in 29-days for 131% above the pre-sale estimate.
 
Chris Lowers, President of Grey Partners reported that, “Over the first 90-days, our core website update for CJ Real Estate increased average daily traffic by 852%, reduced the average bounce rate by 59% and, quarterly conversions tripled.”
 
ABOUT CJ REAL ESTATE:  CJ Real Estate sells ranch and residential real estate across Oklahoma, Texas, Arkansas, Missouri, Kansas and Colorado. Led by Eric Johnson and Ronn Cunningham, the CJ Real Estate team specializes in complex acreage sales typically dispersing assets in 45 days while outperforming market conditions. What makes CJ Real Estate different is that they give sellers more control through unbiased advice and the opportunity to choose the real estate sale method that’s best for them: auction or listing.
 
MEDIA CONTACT:
Eric Johnson
1.918.550.8118
[email protected]
 
SOURCE: Cunningham-Johnson Real Estate
 
RELATED LINKS: https://cj-auctions.com

Grey Partners, which has been working with a variety of automotive dealer groups such as Sonic Automotive, Nelson Automotive and the Bob Hurley Auto Group since 2009, will support the Mainer Auto Group through strategic communications initiatives, website development, search optimization and implementation of dynamic social media marketing campaigns to elevate brand visibility, increase sales and consumer awareness, promote the latest products and provide on-site event support.

ABOUT MAINER AUTO GROUP:  Mainer Auto Group operates two Ford automotive dealerships, one along historic route 66 in Bristow, Oklahoma and another in Okarche, OK. Learn more at https://www.mainerautogroup.com

ABOUT GREY PARTNERS: Grey Partners is a digital marketing agency that combines best-in-class expertise and to drive profitable growth for small-to-medium businesses, non-profit organizations and solo practitioners. Attract, engage and convert more people to patrons through our integrated branding, website design, SEO, search marketing, creative content, and lead-generation solutions. For additional information, visit https://www.greypartners.com

MEDIA CONTACT:  [email protected]