Understanding how search engines function and how they prioritize information is crucial for those managing SEO ecosystems and a bit overwhelming if you're just getting started so, here's a quick 3- minute read covering the basics.
What is a search engine? Search engines are businesses. As of January 2023 Google served 84.6% of all searches globally while the next closest competitor Bing, served 3.4% of searches. Search engines exist to provide relevant information to users. They do this through searchable databases that return two type of search results.
How do search engines work? Search engines are comprised of two primary parts: index and algorithms. Search engines discover and index websites through a process that consists of identifying URL's (www.XYZ.com), crawling known URL's for information, processing that information via an algorithm and then adding it to the search index. How do search engines rank pages? Search engines rank the information they find through a variety of ranking factors. Ranking is conducted by search algorithms which are unique to each search engine but share commonalities. Pages that rank highest are perceived by search engines to be Expert, Authoritative and Trustworthy. This is known as E-A-T. Key ranking factors are:
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E-A-T, Google's acronym for EXPERTISE, AUTHORITATIVENESS & TRUSTWORTHINESS — isn't a new topic, Google has been evaluating EAT signals for years. What's vital to your business is boosting those signals through content that's strongly inline with Google's 2023 Helpful Content Update. For years search engines have demoted sites deemed to have “unhelpful” content, giving them less visibility in search results. Google’s internal communication revealed: “Any content—not just unhelpful content—on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display.” Yikes! The bottom line is that you can have a great mobile site experience, create engaging video content, and optimize for voice search. But, if your content doesn’t align with Google's definition of 'helpful', your business will suffer. That's where GP Coaching can help. Our experts provide the strategic architecture that gives your marketing team the ability to build 'helpful', engaging content that puts you on top of search rankings to keep your business relevant and leads flowing. 11/26/2022 0 Comments 10 Keys to Elegant Website DesignStriking the perfect balance between aesthetics and usability is key to crafting great user experiences. So how will your website give every visitor a great experience? 4-minute read. A well-designed site builds trust and guides visitors to take action, all the while creating an enjoyable user experience. So how will your website give every visitor a great experience? Read on to learn 10 keys to great site design:
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