How to Make the Switch to Google Analytics 4

Switching to GA4 isn't a question of when but how, and quickly. Universal Analytics will stop processing data on July 1st, 2023 for all standard properties and on July 1st 2024 for 360 properties. How will you set key stakeholder expectations and what will it take to make the switch?

Switching to GA4 isn't a question of when but how, and quickly. Universal Analytics will stop processing data on July 1st, 2023 for all standard properties and on July 1st 2024 for 360 properties. How will you set key stakeholder expectations and what will it take to make the switch?
For those of you that are late to the GA4 migration game, setting key stakeholder expectations should be your prime directive. It's you opportunity to start fresh and deliver improved insights from a flexible resource that better understands, relates and reports user interactions.

First, know that GA4 is vastly different from UA. As the reporting standard for over a decade, it's widely accepted that UA over-reported activity. GA4 provides a more realistic reporting standard because tracking focuses on how users interact with pages on a deeper level. These deeper insights can benefit your business well past the cost of the GA4 migration.

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To get to that point, we need to figure out how to plan your migration roadmap so that you can set expectations for internal and external stakeholders. Here's a good start:

1. Start the conversation internally and/or with your agency partner
2. Educate yourself on the migration process
3. Go through the process, create a GA4 property and get comfortable
4. Implement parallel tracking for UA & GA4
5. Flag UA reports and develop GA4 reports
6. Build a 'Migration S.W.O.T.' presentation refining it with internal stakeholder feedback
7. Present your 'Migration S.W.O.T.' presentation to external stakeholders for feedback and set the expectation of a forthcoming Migration Action Plan
8. Develop your Migration Action Plan and put it into motion as soon as possible.

When you're ready to get started, Google makes it easy with a host of step-by-step workflows and informative videos dedicated to help anyone and everyone take advantage of GA4. Learn more here.