Image use can be tricky. Check out this quick read to better understand how to proactively safeguard your business and your marketing assets.
Are you using images legally online? Learn how to avoid copyright infringement and protect yourself from legal consequences with this guide. Images are an essential component of online content – and it’s obvious why. Images aren’t just pretty—they’re powerful marketing tools that help you stand out. They pique your audience’s attention, enhance your messaging, and significantly enhance the appeal and effectiveness of your content. Whether you’re creating a social media post, a webpage, an ebook, a blog post, or something else, adding visuals goes a long way in improving the overall user experience. However, you can’t just pull images off the internet and use them – and it’s your responsibility to determine if and how you can use the image without breaking the law. If you violate copyright law – even accidentally – you can face serious consequences. Many online platforms, such as Google and YouTube, have copyright policies that streamline copyright claims and enforcement actions. Often, a minor violation will result in receiving a DMCA notice and the content being removed or demonetized. However, if a violation is egregious or impactful enough, you could face heavier consequences such as hefty fines, court trials, and, in extreme cases, even jail time. In this article from our friends at Search Engine Journal, you can learn how to navigate these murky waters to ensure that you’re using images ethically and legally online.
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