GREY PARTNERS
  • About
  • Services
  • Pricing
  • News
  • Contact
  • Client Portal
  • About
  • Services
  • Pricing
  • News
  • Contact
  • Client Portal
Search by typing & pressing enter

YOUR CART

4/28/2023 0 Comments

Migrating to GA4? Nine Stakeholder Expectations You Should Set.

Picture
Learn what you need to know to successfully manage key stakeholder expectations through Google Analytics 4. 7-minute read.

Managing stakeholder expectations is what sets people apart. Yes, the most important part is getting the work done, but the way you manage stakeholder expectations will directly impact your success, your reputation and your business relationships.

In this article, we'll examine 11 expectations you should consider setting as you take on the task of migrating from UA to GA4:
  1. GA4 Is Not Plug & Play. It requires significant planning and testing to deliver exactly what you want.
  2. New Terminology. Becuase GA4 focuses on user interactions, everything worth measuring is referred to as an event. Clicks, pageviews, downloads, session start, first visit - everything
  3. Numbers Won't Match. GA4 is different. Both UA and GA4 are intended to measure trends rather that hard numbers but, the way that they do that is different. Not worse or better, simply different.
  4. More With GA4. Google newest analytics tool is more flexible with far more customization however, it's much more complicated on every level. Small businesses in particular may struggle to adapt.
  5. Short-term data. GA4 data will only be available for up to 14 months so, you may need a data warehouse to retain data resources longer. Also, the default is set to retain data for 2 months so be sure to adjust your setting to fit your needs.
  6. Paid features that were free in UA. Get used to paying for the good stuff. Less data storage, even multiple filtered views will now require an upcharge.
  7. Level up or outsource. The learning curve is real and, likely more that most small to mid-sized businesses will want to take on. GA4 managers should either take courses and/or retain outside migration, training and management help.
  8. Help for those struggling with cookie opt-outs. Data Modeling in GA4 offers the potential to fill the data loss gaps of sites hit with cookie opt-outs. This is particularly valuable for sites following GDPR or similar other privacy regulations.
  9. Metrics are changing and stakeholder expectations should too. While this impacts all stakeholders, managers should be strongly proactive in communicating what changed, why it changed, what the new metrics are and what the benefits of the change are. Simply put, give every stakeholder reasons to embrace GA4.

Hopefully this will help you and your business reduce your stress and successfully manage analytics migration for you and your stakeholders.

0 Comments



Leave a Reply.

    Archives

    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    May 2024
    April 2024
    March 2024
    February 2024
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    March 2022
    December 2021
    February 2017

    Categories

    All Accessibility Ai Analytics Branding Company News Cybersecurity Design Digital Marketing Direct Mail E A T E-A-T Email Google GSA Approved Hosting How To Industry News LLM Marketing Press Release Product Review Reviews ROI Search Seo Social Media Tag Manager Tracking UI UX WCAG Website Website Builder

    RSS Feed

Grey Partners
1611 S. Utica Ave., Ste. 508
Tulsa, OK 74104
Picture
Picture
Picture
© 2025 Grey Partners
Terms of Service
Privacy policy

-