The ROI of Digital Accessibility

A recent survey revealed that “cost” is a primary concern when businesses consider implementing digital accessibility. Many respondents also thought that creating an accessible browsing experience would require rebuilding their website from the ground up.

Perceiving digital accessibility as a cost center without an easy remedy is one of the reasons that just 3% of the internet is accessible to people with disabilities, despite the 1.3 billion people globally who live with a disability.

There are three key reasons to digital accessibility makes works for everyone:

1. More customers. People with disabilities represent the largest minority population in the United States with 1 in 4 adults living with some type of disability.
   
2. Everyone benefits. Digital accessibility is all about eliminating barriers which allows more people to interact with your brand.
   
3. Improved SERP.  There is strong evidence that Google rewards accessibility when ranking websites.
   

Learn more in this MOZ post from contributor Alisa Smith where she discusses three benefits of digital accessibility — and hopefully, make a case for why inclusion isn’t just the right thing to do, but a huge business opportunity.